Restaurant Branding
I created a restaurant called the Harvest House. The Harvest House is a family owned farm-to-table restaurant. The logo shows each fruit grown on their farm: lemons, peaches, oranges, and apricots. The menu was designed to be simple and easy to read when families come in to eat. I wanted it to include southern comfort food that would make people feel good and happy. Using the fruit from their farm, they sold jams and marmalades within the restaurant that customers could purchase. So, for the jam jars I wanted it to reflect back to the menu design, so I ended up using a different plaid pattern and a price tag with the logo to tie it all together.